I was told a while back by an aesthetician that I should use some kind of eye moisturizer because that was an area of the face that doesn't always get consideration. I did off and on, then realized how crucial it was when I had a sort of "eyebrow dandruff". I used one moisturizer but couldn't keep it up due to the expensive cost. I had purchased TreeofLife products in the past and was happy, so I decided to give their eye moisturizer a chance. I'm glad I did. The ingredients label isn't overly complicated. The product itself is a soft creamy blue pumped from the bottle, and you have to be very careful as you won't need a lot. A tiny dot is all that is necessary for both eyes. It goes on smooth and once applied, doesn't feel heavy or greasy. I've only bought this once, but I'm pleased with the results. The delicate skin around my eyes stays moist. I don't have wrinkles per se, but smile lines, but they're under control. No more "eyebrow dandruff" either. This is a definite lesson in not basing your choices on price alone. Compare and consider.