Hello,

This is Martha Thomas, head of customer care for Tree of Life Beauty, and I want to welcome you to our weekly newsletter where we discuss important ways to age gracefully, “how-tos” for keeping skin healthy as you age, and so much more about your skincare regimen.

This week we will discuss “Benefits Of Shea Butter.” If you missed any of our past newsletters, please check them out on our blog.

Please be advised that we are not doctors or dermatologists, and this article should not be taken as medical advice or any medical statement. Any questions or issues involving your skin-care needs should be taken up with a physician, and we highly recommend you consult with your doctor before taking up any skin-care regimen.

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Are you looking for a smoothing and hydrating product that comes straight from nature? Shea butter is an off-white fatty substance that comes from the nuts of the Shea tree in West Africa. It is found in a number of skincare products and cosmetics in the beauty aisle. It’s even found in some foods, often as a cocoa butter substitute for some chocolates.

What are the benefits of adding Shea to your product lineup?

Moisturizing

Shea butter is highly moisturizing and hydrating. Its fatty creaminess can help soften and smooth the skin. Because of its hydrating properties, Shea butter can help fight against dehydrated skin, especially in colder and drier climates.

Shea butter can help ensure that skin stays hydrated and supple despite external conditions. If you are looking for a natural conditioning agent that will instantly revitalize the moisture of your skin, Shea butter should be your go-to.

The moisturizing properties of Shea also make it a great product for the scalp and hair. Men and women use Shea to condition hair and alleviate dry scalp and dandruff.

Skin-Care

Shea butter doesn’t necessarily change your body’s collagen or elastin production, but small sample studies have found it may diminish signs of aging in the short and long term.

This may be because Shea butter is chock full of vitamins A (retinol, the skin-care powerhouse, is part of the vitamin A family) and E. Together, these two vitamins can help renew your face’s youthful vitality once again.  

Shea butter has a “smoothing” effect on the skin, likely due to its high fat content. This smoothing effect may be able to reduce the look of scarring and cellulite. You can find Shea butter in our Tree of Life Scar Treatment Cream, where the Shea targets the rough texture of scars.

How To Use Shea Butter

There are a number of ways to incorporate the moisturizing and smoothing benefits Shea into your product routine.

• Put a small amount of raw or lightly processed Shea butter on face and body as moisturizer.
• Rub Shea into scalp and leave in for 20-30 minutes. Shampoo and condition as normal. This will help alleviate dandruff and itchy scalp.
• Use a small pinch of Shea at the roots of the hair to add extra volume.

Are you looking for smoothing and hydrating effects of Shea butter in your skin care? Check out our Retinol Moisturizer with Hyaluronic Acid. Retinol helps target the signs of aging, but it can be drying and dehydrating. Thus, we’ve added Shea and hyaluronic acid to restore the skin’s moisture and hydration.